Evil, anyone?
A few striking passages:
A funny thing happens when Elizabeth Nill, a sophomore at Northwestern University, goes shopping at Abercrombie & Fitch.
At no fewer than three Abercrombie stores, she says, managers have approached her and offered her a job as a clerk.
"Every time this happens, my little sister says, `Not again,' " said Ms. Nill, who is 5-foot-6 and has long blond hair. She looks striking. She looks hip. She looks, in fact, as if she belongs in an Abercrombie & Fitch catalog.
Hardly, but I digress.
Is this a coincidence? A fluke? No, says Antonio Serrano, a former assistant Abercrombie store manager in Scranton, Pa. It's policy.
"If someone came in with a pretty face, we were told to approach them and ask them if they wanted a job," Mr. Serrano said. "They thought if we had the best-looking college kids working in our store, everyone will want to shop there."
This is fair enough. Who can blame them? This is how you move units. I understand. And I'm a firm believer in freedom of contract. Evil this isn't, or at least not quite. Here is where we start grazing the knickers of evil:
"If you're hiring by looks, then you can run into problems of race discrimination, national origin discrimination, gender discrimination, age discrimination and even disability discrimination," said Olophius Perry, director of the Los Angeles office of the Equal Employment Opportunity Commission, which has accused several companies of practicing race and age discrimination by favoring good-looking young white people in their hiring.
Some chains, most notably the Gap and Benetton, pride themselves on hiring attractive people from many backgrounds and races. Abercrombie's "classic American" look, pervasive in its stores and catalogs and on its Web site, is blond, blue-eyed and preppy. Abercrombie finds such workers and models by concentrating its hiring on certain colleges, fraternities and sororities.
The company says it does not discriminate. But in a lawsuit filed last month in Federal District Court in San Francisco, some Hispanic, Asian and black job applicants maintained otherwise. Several plaintiffs said in interviews that when they applied for jobs, store managers steered them to the stockroom, not to the sales floor.
First of all, Abercrombie is for thick-necked imbeciles and their sturdy womenfolk. By now, its moment has passed, and so the willowy beauties they desperately want to clothe have already moved elsewhere. That's what offends. That plus the, uh,
racism.
Again, I'm not hysterical about this sort of thing. In
Delhi after the assassination of Indira Gandhi, Sikh men were murdered on the streets. Heads were severed. It was nothing less than a pogrom, and the bloodletting lasted for weeks. This is just irritating. As I've said so many times before, "
God bless the USA."
With Abercrombie and friends, we're dealing with a separate and distinct evil. The evil of pathetic people.
"Brand representatives are ambassadors to the brand," Mr. Lennox said. "We want to hire brand representatives that will represent the Abercrombie & Fitch brand with natural classic American style, look great while exhibiting individuality, project the brand and themselves with energy and enthusiasm, and make the store a warm, inviting place that provides a social experience for the customer."
Natural classic American style indeed. My deep and abiding love for America is just not in dispute, so I feel safe in saying the following: When a phrase like this is invoked, I imagine pasty plump throngs in thongs and pastel pedal-pushers rushing to the mall to spend money they don't really have on revealing tops. And in these uniforms, they drink and drink until red in the face.
After soul-crushing boredom is staved off for yet another evening, these men and women then sleep with similarly vile, hideous, and unfailingly stupid people. It's a constituency found not only in North America but across the metropolitan West. Europe has them as well, rest assured, though the Mediterranean rim isn't quite as offensive, or at least I hope it isn't.
This is Abercrombie.
I realize that this sounds contemptuous. Contemptuousness is itself contemptible. I blame this on the fact that I've been reading
Houellebecq, who is, I fear, my kind of guy.
Moving right along, my advice to the good people at Abercrombie is to get a bloody clue. In fact, I think they're beyond being helped. To other retailers, I strongly suggest that you hire ethnic beauties, not because it is the right thing to do but because it is the savvy thing to do.
There is another retailer that seems to have a policy of hiring exceptionally good looking people of many hues. It's a smart move. I'm not going to name it for fear of embarrassment. I purchased an item there just today. I'd be lying if I told you that the lure, broadly conceived, of being among fetching, stylish, futuristic youths wasn't part of the appeal. I mean, not in any explicit way: "Yeah, I'll go to the ______ store so as to see shockingly pretty people." No. I mean, that definitely does happen, and I suppose it's semi-predictable, but I do sincerely go if, say, I would like some pants.
If I may be so bold, black and Latin and Asian and dark-haired Mosaic Americans have seriously upped our nation's sexiness quotient. That's just a fact, and the
ambiguously ethnic almond-eyed types are incontrovertibly on the cutting edge.
Now I'll respond to an anticipated objection: "All you've done is argue that the screwed-up beauty standard at work is tacky and suburban and that a different screwed-up beauty standard should be put in its place. That's still
evil, to the extent that evil is about arbitrarily privileging pretty people." This is an excellent point. I have no adequate response.